Imagine you are at work. You feel like munching on something. You look at the clock on your desk to check if it is tea time. And it is tea time, 4 pm. But when you look at the clock, you see a pie chart too. Behind the hands of the clock, there is a pie chart with two slices—one in yellow and the other in blue. The pie chart slice almost forms a 7’o clock. Instantly, you remember the doubts you had about investing in a gold monetization scheme. You walk to your colleague in the accounts to check if she is up for a tea break. The canteen peanuts were boring, but both of you had a fruitful chat, and you got back to work.
And that clock on your desk is the One Goal clock! The pie chart on the clock is your saving target for the year. The 7’clock shape of the slcies means you just have the last 1/3 to go!
One Goal is a concept where you set simple, trackable goals—one goal at a time. You can track its progress across screens like mobile lock screen, laptop wallpaper, Chrome new tab, calendar reminders, and so on. But most importantly, you can touch, see, and feel it tangibly as a dynamic analog clock at your desk, on your wall at home, and even in your watch, perhaps. Want to lose or gain weight? Want to save or increase income? Want to hit your tree plantation quota? The goals can be anything but one goal at a time. If it is traceable digitally, say like a fitness tracker, then the progress can be automatically reflected on your One Goal clocks. If the goal needs human intervention or is complex, say spiritual progress, then you can enter your progress manually via an app.
This innovation here is not only restricted to the product but extends to its business model too. You cannot buy One Goal clocks directly. You need to wait for an invite. Once you get the One Goal clock, you can only gift it to yourself on your birthday or your near and dear ones on their birthdays. If you are gifting it to someone else, then they would get an invite too for gifting the One Goal clock to someone else.
The One Goal clock’s only goal is to help you achieve goals. And for humans, the more tangible and trackable the goals are, the easier it is to achieve them. Hence the physical analog product, the clock. On the clock, the pie chart keeps progressing as you keep working towards your goals, completing the smaller milestones one by one. The pie chart (your goal’s visual cue) is placed in such a place that you will look at it at least once a day—at your desk, on your wall, or on your wrist. If the one goal that you had set in the clock is manageable yet a little challenging, then looking at the pie chart will motivate you and help you keep moving.
But why relate it to a birthday? Because birthdays remind people that they age. To put it bluntly, birthdays remind people of death. So along with time, what the One Goal Clock tells people is this: “Is there any goal or wish that you would care about before you die? If yes, then you better get working on it. Of course, do it with lots of fun!” But why as a gift? That’s because we humans tend to do things better when we know there is someone who cares for us. We achieve goals better when we know there is a personal nudge by someone whom we know. Hence, I call it the best birthday gift ever.
As this product involves hardware, you can very well try to patent it. If you are planning to make it, then here are the features you can consider:
- Manual goal setting: Users should be able to start, stop and adjust the pie chart on the clock
- Digital goal setting: Users should be able to start, stop and adjust the pie chart on the clock from a mobile app
- Power source: USB power source with rechargable batteries or replaceable pencil cell batteries (I would prefer former)
- Goal setting template: Easy-to-follow starter goal templates with proper milestones and tracking metrics, which users can select, modify or use as inspiration to set their goals on the app
- Beautiful pie charts: Now the pie charts need not be boring in dual colors. Users can fill the initial circle of their pie chart with visual cues for each of their milestones. When the milestone is achieved, its related visual cue gets hidden, and in its place is revealed a motivational success message or a reward as a surprise
And the gang you would need to achieve this goal could look like this:
- Horologist, for the clock and/or the watch with dynamic pie chart
- IoT engineer, for the connectivity aspect between the website, app and physical devices
- 3D printers or fabricators for the casing, straps or product body
- Web and app developers
- UI/UX designers
- Digital Marketer with D2C organic or guerilla experience
- IP consultant or professional to help with the patent part
- Tax and compliance consultant or professional
- CEO who could navigate funding aspects and move the project management gears
Just remember, Apple Watch did not replace analog watches. Digital or smart clocks did not replace physical clocks. There is still market for all the above plus more opportunities for the otakus (the crazy fans)! This opportunity seeks to help those who put in the effort to ensure their gifts are remarkable. This is for those who care to set goals and give it their best to achieve them. This is for those who want to help their needs and loved ones in achieving their goals too.
Tasks at hand, work load, drama back home—many things demand our attention. Sometimes they wash out our attentions like a tsunami, while sometimes they keep pestering us like a hyperactive kid. Goal-setting is tough. Help people set better goals; help people achieve their goals with fun!