Desserts are fun! And anything with gustatory and olfactory experiences is sure to stick. Religion knows this. Hence, two of the GI-tagged food items in India, Tirupathi laddoo and Palani panchamritham, are temple offerings. Corporations know this too. Hence, they offer free lunch to keep their employees religeously loyal to…
Category: Product Innovation
Product Innovation
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Best birthday gift ever..
Imagine you are at work. You feel like munching on something. You look at the clock on your desk to check if it is tea time. And it is tea time, 4 pm. But when you look at the clock, you see a pie chart too. Behind the hands of…
Product Innovation
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Use evolutionary traits to your benefit
Our brain loves to consume three things: fat, sugar, and salt. Hence, if you look at some of the most addictive or compulsion-forming foods in the world, they would have a mix of the three. Here are some examples: Now there is a fourth ingredient in the foods mentioned above….
Product Innovation
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Sparkling opportunity
Have you been to conclaves and exhibitions? Whether you are a delegate, attendee, sponsor, or facilitator, you know how your throat drys up with continuous talking and networking. Especially if you are huge like me. Even otherwise, in most crowded networking events, one needs to constantly keep scouting those tiny…
Product Innovation
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I write in English (US), but…
Annecdotes are powerful. They help creators convey their message more clearly. And helps the audience to relate better. So what if there was a plugin that, as we wrote, gave us quotes, annecdotes, stories, or parable suggestions? I am pretty sure there could be some products out there or some…
Product Innovation
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बेटा, be ready for Metaverse
In January this year, Mark Zuckerberg announced that mobile phones will be replaced by smart glasses. This comes after no surprise, when his Meta acquired a 9.99% stake in JioPlatforms in April 2020. And Jio had announced their JioGlasses that same year. But the JioGlasses was showcased in the Indian…
Product Innovation
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The Hidden Gem
Today, both advertisers and brands are used to real-time metrics and analytics. But when we look at traditional mediums like FM radio, despite its reach, influence, and affordability, the medium stays opaque. Or it lacks the granular data that people are used to getting online. Now this gap is a…
Product Innovation
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Personalized Photo Perfumes
Imagine you are at a conference tea break, or a friend’s party. To freshen up, you slide a flat rectangular perfume case out of your purse and apply a few sprays. The scent smells unique and inviting. And a young man near you notices the fragrance. He is further intrigued…