Desserts are fun! And anything with gustatory and olfactory experiences is sure to stick. Religion knows this. Hence, two of the GI-tagged food items in India, Tirupathi laddoo and Palani panchamritham, are temple offerings. Corporations know this too. Hence, they offer free lunch to keep their employees religeously loyal to…
Category: Service Innovation
Service Innovation
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From 3 pitches a month to couple of pitches a day
Two years ago, I helped an ad agency startup scale its revenue by 300%. The startup was doing fairly decent with new business from word-of-mouth referrals and almost no churn. It was excellent but not enough. To survive in a highly cutthroat market of advertising, in a red ocean market…
Service Innovation
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Fixing the broken shopping cart
Who doesn’t want to reduce their cart abandonment rate or shopping cart drop-offs? Keeping that number low is the dream of every marketer and e-commerce entrepreneur. So I thought of sharing some solutions below for the same – Try, A/B test it and see if the strategies above work for…
Product Innovation
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The Hidden Gem
Today, both advertisers and brands are used to real-time metrics and analytics. But when we look at traditional mediums like FM radio, despite its reach, influence, and affordability, the medium stays opaque. Or it lacks the granular data that people are used to getting online. Now this gap is a…