You might know the parabel of the three blind men and the elephant, right? If not, I suggest you read it here on Wiki. But if you are an HR reading this, you can use the parable in a fun way to talk HR! If you are an HR, I…
Product Innovation
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बेटा, be ready for Metaverse
In January this year, Mark Zuckerberg announced that mobile phones will be replaced by smart glasses. This comes after no surprise, when his Meta acquired a 9.99% stake in JioPlatforms in April 2020. And Jio had announced their JioGlasses that same year. But the JioGlasses was showcased in the Indian…
Service Innovation
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From 3 pitches a month to couple of pitches a day
Two years ago, I helped an ad agency startup scale its revenue by 300%. The startup was doing fairly decent with new business from word-of-mouth referrals and almost no churn. It was excellent but not enough. To survive in a highly cutthroat market of advertising, in a red ocean market…
Service Innovation
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Fixing the broken shopping cart
Who doesn’t want to reduce their cart abandonment rate or shopping cart drop-offs? Keeping that number low is the dream of every marketer and e-commerce entrepreneur. So I thought of sharing some solutions below for the same – Try, A/B test it and see if the strategies above work for…
Product Innovation
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The Hidden Gem
Today, both advertisers and brands are used to real-time metrics and analytics. But when we look at traditional mediums like FM radio, despite its reach, influence, and affordability, the medium stays opaque. Or it lacks the granular data that people are used to getting online. Now this gap is a…
Product Innovation
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Personalized Photo Perfumes
Imagine you are at a conference tea break, or a friend’s party. To freshen up, you slide a flat rectangular perfume case out of your purse and apply a few sprays. The scent smells unique and inviting. And a young man near you notices the fragrance. He is further intrigued…
Group Activity
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The Jealous Jester – Leadership Game
“Women are a liability..” Yes. That’s what a rich, powerful, and senior CEO said to me once. But he is not alone. Another CEO I know has a ‘Only Men’ policy for his company. According to them, women are a liability because – Dear Women, You are well aware of…
Group Activity
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Women’s Day Activity – The power of GBSM
Dear Leaders, Handling conflicts among people with different personality types is a tough task. Especially if the conflict is between people with contrasting performance levels, then it becomes a sensitive issue that can make or break your organization. In the political realm, this takes the form of conflict between groups…
Dr. Foo's Bible
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Dr. Foo’s Bible – 0.07
Foo or Fu in Chinese represents ‘fortune’ or ‘good luck’. While in programing ‘foobar’ (used separately as ‘foo’ and ‘bar’) has been used as a placeholder or to name variables. Another origins theory, traces the use of Foo to the acronym FUBAR used by soldiers in World War 2 which…
Group Activity
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The Hawk’s Eye
Creative ideas come through networking. An invention becomes an innovation through collaboration. Not coordination or cooperation – but collaboration. For collaboration to happen there needs to trust. For trust to build up there needs to be transperancey. So if you are a business owner or a CXO, don’t give your…