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Innovation is Invention times Commercialization

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Innovation is Invention times Commercialization

Tools to use An HR Parable KeepInvent.in

3 Blind Men, a HR and the Elephant

DeepakBhushanam, March 8, 2025June 12, 2025

You might know the parabel of the three blind men and the elephant, right? If not, I suggest you read it here on Wiki. But if you are an HR reading this, you can use the parable in a fun way to talk HR! If you are an HR, I…

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Product Innovation Video Innovation Product Innovation KeepInvent.in

बेटा, be ready for Metaverse

DeepakBhushanam, March 7, 2025March 7, 2025

In January this year, Mark Zuckerberg announced that mobile phones will be replaced by smart glasses. This comes after no surprise, when his Meta acquired a 9.99% stake in JioPlatforms in April 2020. And Jio had announced their JioGlasses that same year. But the JioGlasses was showcased in the Indian…

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Service Innovation Ad Agency Startup Revenue Innovation Case Study KeepInvent.in

From 3 pitches a month to couple of pitches a day

DeepakBhushanam, March 6, 2025March 13, 2025

Two years ago, I helped an ad agency startup scale its revenue by 300%. The startup was doing fairly decent with new business from word-of-mouth referrals and almost no churn. It was excellent but not enough. To survive in a highly cutthroat market of advertising, in a red ocean market…

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Service Innovation Cart Dropoff Solutions KeepInvent.in

Fixing the broken shopping cart

DeepakBhushanam, March 6, 2025March 7, 2025

Who doesn’t want to reduce their cart abandonment rate or shopping cart drop-offs? Keeping that number low is the dream of every marketer and e-commerce entrepreneur. So I thought of sharing some solutions below for the same – Try, A/B test it and see if the strategies above work for…

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Product Innovation FM Radio BuiltWith Apollo.io Service Innovation KeepInvent.in

The Hidden Gem

DeepakBhushanam, March 5, 2025March 13, 2025

Today, both advertisers and brands are used to real-time metrics and analytics. But when we look at traditional mediums like FM radio, despite its reach, influence, and affordability, the medium stays opaque. Or it lacks the granular data that people are used to getting online. Now this gap is a…

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Product Innovation Personalized Photo Perfumes Product Innovation KeepInvent.in

Personalized Photo Perfumes

DeepakBhushanam, March 5, 2025March 6, 2025

Imagine you are at a conference tea break, or a friend’s party. To freshen up, you slide a flat rectangular perfume case out of your purse and apply a few sprays. The scent smells unique and inviting. And a young man near you notices the fragrance. He is further intrigued…

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Group Activity HairOnFire Activity 2 Jealous Jester KeepInvent.in

The Jealous Jester – Leadership Game

DeepakBhushanam, March 4, 2025March 5, 2025

“Women are a liability..” Yes. That’s what a rich, powerful, and senior CEO said to me once. But he is not alone. Another CEO I know has a ‘Only Men’ policy for his company. According to them, women are a liability because – Dear Women, You are well aware of…

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Group Activity HairOnFire Activity 1 GBSM KeepInvent

Women’s Day Activity – The power of GBSM

DeepakBhushanam, March 4, 2025March 5, 2025

Dear Leaders, Handling conflicts among people with different personality types is a tough task. Especially if the conflict is between people with contrasting performance levels, then it becomes a sensitive issue that can make or break your organization. In the political realm, this takes the form of conflict between groups…

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Dr. Foo's Bible KeepInvent.in Dr.Foo's Bible 66.6

Dr. Foo’s Bible – 0.07

DeepakBhushanam, February 27, 2025February 27, 2025

Foo or Fu in Chinese represents ‘fortune’ or ‘good luck’. While in programing ‘foobar’ (used separately as ‘foo’ and ‘bar’) has been used as a placeholder or to name variables. Another origins theory, traces the use of Foo to the acronym FUBAR used by soldiers in World War 2 which…

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Group Activity KeepInvent.in VUCA + BMC

The Hawk’s Eye

DeepakBhushanam, February 27, 2025

Creative ideas come through networking. An invention becomes an innovation through collaboration. Not coordination or cooperation – but collaboration. For collaboration to happen there needs to trust. For trust to build up there needs to be transperancey. So if you are a business owner or a CXO, don’t give your…

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I am an Innovation & Creativity Coach with over 13+ years of overall experience working in 11 different countries across 15 diverse industries.

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Anecdote Bottled Water Brand Innovation BTL Collectibles Constraints Cooking Creative Thinking Curio Desserts Diversity Events Evolution Evolutionary Psychology F&B Fat FMCG Goal Clock Gusto Hiring Inside The Box Kids Language Lateral Thinking Linguistics LLM Museums NLP OEM Olfactory Opposite Thinking Outside The Box Platform Innovation Plugins Problem Solving Product Innovation Psychology Puzzle Salt SCAMPER School Activity Service Innovation Social Science Sparkling Water Sugar

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