Desserts are fun! And anything with gustatory and olfactory experiences is sure to stick. Religion knows this. Hence, two of the GI-tagged food items in India, Tirupathi laddoo and Palani panchamritham, are temple offerings. Corporations know this too. Hence, they offer free lunch to keep their employees religeously loyal to…
Tag: Product Innovation

Best birthday gift ever..
Imagine you are at work. You feel like munching on something. You look at the clock on your desk to check if it is tea time. And it is tea time, 4 pm. But when you look at the clock, you see a pie chart too. Behind the hands of…

Sparkling opportunity
Have you been to conclaves and exhibitions? Whether you are a delegate, attendee, sponsor, or facilitator, you know how your throat drys up with continuous talking and networking. Especially if you are huge like me. Even otherwise, in most crowded networking events, one needs to constantly keep scouting those tiny…

I write in English (US), but…
Annecdotes are powerful. They help creators convey their message more clearly. And helps the audience to relate better. So what if there was a plugin that, as we wrote, gave us quotes, annecdotes, stories, or parable suggestions? I am pretty sure there could be some products out there or some…

Personalized Photo Perfumes
Imagine you are at a conference tea break, or a friend’s party. To freshen up, you slide a flat rectangular perfume case out of your purse and apply a few sprays. The scent smells unique and inviting. And a young man near you notices the fragrance. He is further intrigued…