SCAMPER is a beautiful innovation framework. I say it is beautiful because I have almost made it my second nature. SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, and Put to a different use, Eliminate and Reduce. From the face of it, SCAMPER may seem like an easy tool….
Tag: SCAMPER
Product Innovation
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Use evolutionary traits to your benefit
Our brain loves to consume three things: fat, sugar, and salt. Hence, if you look at some of the most addictive or compulsion-forming foods in the world, they would have a mix of the three. Here are some examples: Now there is a fourth ingredient in the foods mentioned above….
Service Innovation
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From 3 pitches a month to couple of pitches a day
Two years ago, I helped an ad agency startup scale its revenue by 300%. The startup was doing fairly decent with new business from word-of-mouth referrals and almost no churn. It was excellent but not enough. To survive in a highly cutthroat market of advertising, in a red ocean market…