Desserts are fun! And anything with gustatory and olfactory experiences is sure to stick. Religion knows this. Hence, two of the GI-tagged food items in India, Tirupathi laddoo and Palani panchamritham, are temple offerings. Corporations know this too. Hence, they offer free lunch to keep their employees religeously loyal to…
Tag: Service Innovation
Product Innovation
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The Hidden Gem
Today, both advertisers and brands are used to real-time metrics and analytics. But when we look at traditional mediums like FM radio, despite its reach, influence, and affordability, the medium stays opaque. Or it lacks the granular data that people are used to getting online. Now this gap is a…